Can your audience quickly find your business website on search engines when they are looking for products and services that you are offering?
A beautiful website is a sound business card for your business when visitors find your page. However, most of the time, internet users are not searching for a specific business name; they are looking for a particular product, service, or solution that can solve their problems.
How do you ensure that your business ranks high enough to be found by your audience? It would be best to have a strong SEO (Search Engine Optimisation).
SEO is a marketing strategy that helps improve the quality and quantity of organic web traffic driven by search engines (e.g., Google, Bing, Yahoo, etc.).
Technical SEO is improving your website for the crawling and indexing stage. Simply put, it helps search engines access, navigate and understand your website for a better ranking. Technical SEO is not linked to your website content.
On-page SEO (or on-site SEO) supports search engines' understanding of what an internet user would see if they visited a page about a particular search query (keyword).
Off-page SEO includes tactics applied outside your website to improve its search engine ranking.
While SEO can be on a global, national, or targeted scale, Local SEO focuses on improving your website for local search engine results.